Let's talk about brand Visuals...

Your brand visuals help you stand out from the crowd.  A memorable visual identity of a logo, colour palette and style is vital if you want to leave a distinct impression in the minds of your customers 

Your logo needs to be instantly recognisable, memorable and distinctive. A good logo should last you 10 years.

Colour is a powerful tool for communicating the emotional tone of your brand and expressing its values.

Font choice is an important part of your visual brand expression; font hierarchy helps readers to process information.

Having a style guide ensures that your brand visuals are always used consistently and reduces creative and production costs.

A business owner works on developing her brand visuals and logo
As seen in:
Group 1
Group 3
Bloomberg-Logo-2

BRAND RECOGNITION

0 %

Of people recognise a brand by its logo alone.

CUSTOMER ENGAGEMENT

0 %

Say they will avoid a brand with a logo they find unappealing.

INCREASE REVENUE

0 %

Brand consistency builds trust and increases loyalty.

IMPROVE RESPONSE

0 %

Of people identify colour as a primary reason choosing a brand.

The Importance of Brand Visuals

The human brain can process images 60,000X faster than words. That’s why your brand visuals are important.

A logo is not a brand, but it’s often the first part of a brand that a potential customer will come to recognise.

It typically takes a customer 5- 7 views of a logo before they remember the brand.

Once they do have that brand recognition, it reduces cost of acquisition by around 67%. This is because people are more likely to click through to, make an enquiry of, or buy from a brand they already recognise.

Get your brand basics right and you will immediately improve marketing ROI and retention rates.

Brand Visuals

A solid brand foundation to get
you started

  • Logo Design
  • Colour Palette
  • Font Hierarchy
  • Style Guide                                             
Cost      £5,000

Other Buzzbar Branding Services

Building a successful brand rests equally on creativity, data and the expert human insight that connects the two.

Buzzbar was formed to ensure everyone could have access to the brand and creative services that historically were only available to the largest corporations with the biggest budgets.

Whether you’re starting out with your first logo, exploring your brand story or defining a full multi channel brand identity, we’re here to help with:

  • Brand Identity: Rebrand or Refresh: the creation or update of an entire brand identity
  • Brand Workshop: define your brand story, personality, vision, mission and tone of voice.
  • Brand Audit:  insights and recommendations on your brand objectives, consistency and competitive position.

Get Inspired...

We create and evolve brand identities, develop strategies and distil visions into the perfect expression for clients and their customers.

Have a look at the work we’ve done with some amazing people and get inspired.

Got Questions? We've Got Answers.

Get in Touch

Can Buzzbar help me stand out from the crowd?

At Buzzbar, we craft unique and creative brand identities and strategies that set you apart from the competition.

Your dedicated team will work closely with you, introducing you to innovative techniques and data-driven insights to create captivating content and ensure your brand shines in the crowded digital landscape.

Do I need a new brand, a rebrand or a brand refresh?

Unless you’re launching a completely new business it can sometimes be tricky to know exactly where the lines are drawn between needing a whole new brand or simply updating the existing one.

A good rule of thumb is that if your brand strategy is staying the same, you need a refresh. If your brand strategy has changed you need a rebrand.

New Brand if…

  • You don’t have any current brand identity
  • You are launching a new company, product or service
  • You don’t have a brand strategy yet
  • Your proposition has completely changed

Rebrand if…

  • You need a totally new identity
  • If you have a completely new brand strategy
  • Your brand vision and mission has changed
  • You are targeting an entirely new audience
  • You’ve got brand loyalty or PR issues

Brand Refresh if…

  • You want a visual or tonal update to “course correct” and stay current
  • You want to keep your current brand strategy
  • You want to keep your current brand concepts and vision
  • You need to keep budgets down
What if I don't need a full brand package?

In some cases you may not need a full new brand, rebrand or refresh. This could be because:

  • You have done some work on it already yourself
  • You have people in-house who can do some aspects of the work process in house, but need support in some specialist areas
  • You don’t have the data to be sure how well your current brand is performing
  • You just want help with the initial planning right now to get things in line for a business case or funding application.

In cases like these, we can help you with one of our standalone services.

These are included as part of the larger brand packages but can be done in isolation.

Common standalone packages include:

  • Simple visual identity creation (logo, fonts, colours, mood boards)
  • Brand workshops 
  • Brand Audits

If any brand identity package is commissioned from Buzzbar within 1 month of completion of a standalone service, the cost of the standalone service  will be deducted from the cost of the chosen brand identity package.

Get in touch

to talk about what you need.

Can you help with sub-brands and product launches?

Of course! If you are launching a new product or service, or bringing new channels into your marketing mix, then we can help with smaller projects to create those identities for you.

Do I need to have a large budget to work with Buzzbar?

No, Buzzbar works with businesses of all sizes and budgets.

We were created to make sure that businesses of all sizes could access the kind of strategic, insightful approach to brand that historically only large corporations with large budgets could afford.

Have a chat with us about which of our brand and creative services best fit your specific business objectives to deliver the maximum return on your investment.

Do you do bespoke projects?

If you have branding needs outside of the packages listed here, or greater requirements (eg for a global business) please get in touch and our client support team will be happy to provide you with an estimate.

How can I get started with Buzzbar?

Getting started with Buzzbar is easy! Simply get in touch for an initial, informal chat about what you’re looking to do and we’ll let you know how we can help.

Ready to get started or need more information? We’d love to hear from you!
Drop us an email, or connect with us on social media.