Why do a brand audit?

A brand audit helps you to understand and improve your current brand performance and is crucial to business success.

A consistent brand can significantly increase conversion, revenue and growth while decreasing marketing and media costs across the board. 

A brand audit reviews, analyses and makes recommendations on:

Your vision, values and mission and how they are expressed in your brand visuals and tone of voice.

Ensuring that your messaging is presented in a unified way across all marketing channels to build trust and recognition.

How your brand ranks alongside your competitors in terms of recall, recognition, sentiment and visibility.

Insights on how to develop and leverage your brand to achieve commercial objectives and define effective KPIs.

The Buzzbar Brand Audit package provides you with an understanding of your current brand position that can be used to plan further brand development.
As seen in:
Group 1
Group 3
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REDUCE CoA

0 %

More effective marketing spend due to brand recognition & recall

LOWER  COSTS

0 %

Reduction in costs over hiring an internal team

INCREASE REVENUE

0 %

Brand consistency builds trust and increases loyalty

dRIVE GROWTH

0 %

 Connected brands  increase conversion speed

Commercial Impact of a Brand Audit

Your brand is the heart and soul of your business. It’s what sets you apart from your competitors and attracts target customers to your products or services.

A brand audit is a vital part of any marketing strategy. It’s a cost-risk analysis that will help you determine the most effective spend of your brand budget against commercial objectives by providing data-driven insights on:

  • Does your brand still resonate with customers?
  • Are you losing business to competitors?
  • What will the ROI be on redesigning your website?
  • What are inconsistent assets actually costing you?

Get a brand audit if you’re working on competitive differentiation, better recognition, customer retention, expanding target markets or reputation repair.

Brand Audit

Understand your brand position and plan future success

  • Dedicated Brand Specialist
  • Data Gathering and Analysis
  • Brand Consistency Review
  • Brand Position Review
  • Brand Recommendations Report
  • Insights Call with Brand Specialist                                             
Cost      £1,500

Other buzzbar Branding Services

Building a successful brand rests equally on creativity, data and the expert human insight that connects the two.

Buzzbar was formed to ensure everyone could have access to the brand and creative services that historically were only available to the largest corporations with the biggest budgets.

Whether you’re starting out with your first logo, exploring your brand story or defining a full multi-channel brand identity, we’re here to help with:

Get Inspired...

We create and evolve brand identities, develop strategies and distil visions into the perfect expression for clients and their customers.

Have a look at the work we’ve done with some amazing people and get inspired.

Got questions? We've got answers.

Can Buzzbar help me stand out from the crowd?

At Buzzbar, we craft unique and creative brand identities and strategies that set you apart from the competition.

Your dedicated team will work closely with you, introducing you to innovative techniques and data-driven insights to create captivating content and ensure your brand shines in the crowded digital landscape.

Do I need a new brand, a rebrand or a brand refresh?

Unless you’re launching a completely new business it can sometimes be tricky to know exactly where the lines are drawn between needing a whole new brand or simply updating the existing one.

A good rule of thumb is that if your brand strategy is staying the same, you need a refresh. If your brand strategy has changed you need a rebrand.

New Brand if…

  • You don’t have any current brand identity
  • You are launching a new company, product or service
  • You don’t have a brand strategy yet
  • Your proposition has completely changed

Rebrand if…

  • You need a totally new identity
  • If you have a completely new brand strategy
  • Your brand vision and mission has changed
  • You are targeting an entirely new audience
  • You’ve got brand loyalty or PR issues

Brand Refresh if…

  • You want a visual or tonal update to “course correct” and stay current
  • You want to keep your current brand strategy
  • You want to keep your current brand concepts and vision
  • You need to keep budgets down

If you’re in the planning stage and need some data to build your case on where to start, begin with a brand audit.

Can you develop a full brand identity?

Of course.

We have 3 levels of service:

  • Essentials: A solid brand to get you started
  • Advanced: A comprehensive identity to support you as you scale
  • Elite: A multichannel identity to drive business growth

There are new brand and rebrand versions of all 3.

We can also help you with a brand refresh if your strategy and audience are staying the same but you need to update your visuals or tone of voice.

Can you help with sub-brands and product launches?

Of course! If you are launching a new product or service, or bringing new channels into your marketing mix, then we can help with smaller projects to create those identities for you.

Do I need to have a large budget to work with Buzzbar?

No, Buzzbar works with businesses of all sizes and budgets.

We were created to make sure that businesses of all sizes could access the kind of strategic, insightful approach to brand that historically only large corporations with large budgets could afford.

Have a chat with us about which of our brand and creative services best fit your specific business objectives to deliver the maximum return on your investment.

Do you do bespoke projects?

If you have branding needs outside of the packages listed here, or greater requirements (eg for a global business) please get in touch and our client support team will be happy to provide you with an estimate.

How can I get started with Buzzbar?

Getting started with Buzzbar is easy! Simply get in touch for an initial, informal chat about what you’re looking to do and we’ll let you know how we can help.

Ready to get started or need more information? We’d love to hear from you!
Drop us an email, or connect with us on social media.